Innovative materials as a factor of success

The industrial region, rich in tradition, located in eastern Upper Styria is striking a new path with its marketing measures. The communities of Bruck/Mur, Kapfenberg, Kindberg, Mürzzuschlag, Leoben and Niklasdorf have united in cooperation with the local EU regional management to form a dynamic and innovative marketing agency by the befitting name of AREA m styria GmbH. The “m” stands for materials – for the clear cut core competence of the region: specifically for the manufacture and further development of innovative materials and their applications in every high-tech field.

Marketing the core competence of materials more effectively in Europe

By emerging jointly as a materials region the communities can better advertise their strengths throughout Europe to appeal to investors in a more direct manner. “Our leading companies and their products are well-known internationally. We want to attain this level of esteem for the entire AREA m styria region with our range for investors and our offers for innovators”, reinforce the managing directors, Leopold Pilsner and Wolfgang Wiesenhofer.

Benefits include industrial real estate and zoning that guarantee a top-rate infrastructure and optimal, international accessibility.

Highly skilled labour plus a fruitful environment for research and development

Investors and entrepreneurs who settle in the region benefit from an attractive network that offers services ranging from promoting innovation, to specially-tailored qualification measures for staff, to international marketing. And just as important the region scores with its outstanding educational opportunities at the University for Mining, Metallurgy and Materials in Leoben, the University of Applied Sciences in Kapfenberg, with its industry-orientated courses of studies, and the numerous educational institutions in the field of materials technology.

In the context of its marketing appearances at international trade fairs such as the Expo Real in Munich and the materials fairs Materialica and Euromold, AREA m styria has been recruiting potential investors and cooperation partners for the region.

For three years now, AREA m styria has been actively involved in programmes to promote European territorial collaboration which initiate and manage attractive cooperation projects. This increases the interest the region receives internationally and generates better opportunities for the business location in the long term.